I think a well written, personalized cover letter is still a nice touch. There are schools of thought on this issue that say yay or ney to the cover letter. My encouragement to you is to read the application process carefully for each company. Some will indicate the need for a cover letter or writing sample or portfolio and some will say not to send any attachments other than the resume. The best rule of thumb here is to know your audience.
I write cover letters when I really want a job and when the position posting seems to indicate that one would be well received. I do think that showing your enthusiasm and energy for a position is a way to stand out from the pack right now. But they can smell a template a mile away and they won't love a form letter. If you are going to write a letter, make it a good one.
For me, my cover letter illustrates my interest in the project or position and helps to draw attention to parts of my resume that might get missed. I use my cover letter most often to paint the picture of how my skills and experience match the needs of the position. Since I have a long career history now, key experiences to the position I am seeking can be lost in my two page resume. My cover letter helps to draw attention to my resume and to flesh out my story for the reader. I try to be specific and enthusiastic.
I keep my cover letter short and to the point and easy to read. Nobody wants to read a book.
You can create templates for your own use, but you need to add personalized touches each and every time. Show them that you read and understood the job description and why you think you are a match. Pay attention to details you think they will value.
Feel free to post opinions about cover letters, what worked and what doesn't work for you.
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